McDonald’s wants Uber Eats orders to build its own loyalty
The new agreement separates where customers order, who delivers and where rewards are redeemed. Both companies have a claim on what happens next.
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The new agreement separates where customers order, who delivers and where rewards are redeemed. Both companies have a claim on what happens next.
Its hotel-to-home booking figure reveals a platform strategy. It does not measure the success of the latest hotel rollout.
The 197 sites produced £284m of food and drink sales, but lost money. The replacement needs to justify its own costs and capital.
The same room can have a different levy calculation depending on whether the intermediary acts as agent or buys it for resale.
And the person who orders least may be the person who decides where everybody goes.
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